The Lens Leadership
Alison Conigliaro-Hubbard hired TreeHouse to brand a new Leadership company based in Mill Valley, CA. We also created a presentation template and designed her up-coming book cover for Lessons in Life and Leadership: Women Leaders Offer a Lifetime of Wisdom to Work and Live By. During this process she also invited Stacey Clarke, our owner and art director to contribute three lessons in leadership to the compilation. Follow the link below to watch for the release of this exciting book.
Concept notes from Stacey: Alison wanted a bold, contemporary logo and came to us with a palette of blues sampled from images of Santorini rooftops and the Aegean sea with a little dash of bright pink Bougainvillea. We wanted to find a mark that expressed the inner workings of a lens focus to reflect the inner work her clients do to get an edge in their careers and lives. Our mood board included a lot of really iconic logos from the mid century, especially some interesting work from old, now defunct, film companies. The mark that emerged was everything the client was hoping for and really highlights the strength of our team's logo process.
