Bearing Point Strategy
This minimalist mark was created for Andy Conigliaro, owner of Bearing Point Strategy and coach to C-suite executives. Designer Stacey Clarke worked through the underlying themes in his approach to clients and his inspiration from years as an avid outdoorsman particularly inspired by the powerful juxtaposition of blue alpine lakes against the peaks of mountains in his home in Colorado. How did these inspiring scenes relate to his approach to leadership? Among many marks, the typographic pieces Stacey drew began to tell their own story. What happened if we rotated a b, what else was it? Could there be a way-finding mark? In this could we see an eye? A valley, a direction?
